Seoul, South Korea – Kia has released the first official sketches of the next-generation Rio, showing a powerful, bold design that marks the “next big step” in its ongoing design revolution, the company said.
Longer, lower and wider than the existing Rio, the new model is designed to inject emotional appeal into the B-segment, targeting consumers in the 25- to 49-year-old age range. The new model’s interior is intended to provide a quality feeling typically associated with larger, more expensive models.
“Downsizing is becoming more and more of a trend these days and a B-segment car as attractive as all-new Rio, with its driver-oriented cabin and interior trim options, will no doubt help consumers to be more comfortable making that switch,” said Soon-Nam Lee, director of overseas marketing. “New Rio is the next big step in Kia’s design revolution and we anticipate this model becoming even more popular than the current vehicle.”
The new Kia Rio will make its global debut at the Geneva International Motor Show in March. Worldwide, the Rio was the company’s third best-selling vehicle in overseas markets during 2010, with sales of more than 205,000 units.