Kia SoulSeoul, South Korea – Kia has announced it will introduce three new Soul concept cars at the Geneva Motor Show on March 4 that will reveal a “whole new fun side” of the Korean brand. The three cars are closely related to an upcoming production model, which the company said it will debut in Canada at the 2009 Canadian International Auto Show in Toronto next January.

The company said that the “Soul concepts highlight the ‘world of possibilities’ for accessories, customizing and personalization that will be opened to future Kia customers by the new model with its special appeal to the young-at-heart, whatever their age.”

The Soul Burner, one of the three concepts, is depicted as the “bad boy” of the trio, with satin black finish and dragon tattoos.

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