February 26, 2007
Kia to premiere ex_cee’d concept car in Geneva
Seoul, South Korea – Kia has announced it will present the world premiere of its new ex_cee’d cabriolet concept car at the Salon de l’Automobiles in Geneva, Switzerland in March. The styling is the work of new Kia Design Chief Peter Schreyer; the company says it “gives a first indication of the future direction the look of Kia-brand vehicles will be taking under his guidance.”
The ex_cee’d is based on a pre-production prototype of the new three-door cee’d Sporty Hatch, scheduled for production in December. The cars share a wheelbase, floor pan and interior components, but the ex_cee’d has all-new exterior panels and a power folding fabric roof.
The company says the ex_cee’d deliberately goes against the trend of cabriolets with folding metal roofs. “I’m convinced that the fabric roof will have a renaissance,” Schreyer says. “We’ve all lived with the romantic idea of open-air driving for a long time and for me, metal-roofed cabrios are not truly in tune with this emotional conditioning.”
The ex_cee’d will be unveiled along with the cee’d Sporty Wagon and Rio Hybrid sedan on March 6, 2007.