Seoul, South Korea – The all-new 2011 Kia Sportage has been named a Top Safety Pick by the U.S. Insurance Institute for Highway Safety (IIHS). The Sportage joins the Forte, Soul and Sorento, which have already earned the top award.

The designation applies to Sportage models built after March 2010.

“The Kia brand is committed to providing consumers with the highest levels of passenger safety by providing a comprehensive list of cutting-edge technologies and features for increased crash protection,” said Michael Sprague, vice-president of marketing and communications for Kia Motors America. “The 2011 Sportage’s sleek and modern appearance continues Kia’s design-led transformation while staying true to the company’s core philosophy of providing consumers with exciting, fun-to-drive vehicles with high levels of value, quality and safety.”

To earn the designation, vehicles must earn the highest standard of “good” in frontal, side and rear impact crash tests, along with a roof strength test. The vehicles must also have electronic stability control to be eligible.

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