July 6, 2005
Kia Motors plans new design centre in Europe
Seoul, South Korea – Kia Motors Corporation has announced that a new state-of-the-art design centre will be created at the company’s new European headquarters, currently under construction in the centre of Frankfurt, Germany.
The facility, which will be fully independent from its sister company Hyundai, will be the first Kia design centre not jointly operated. It will enable the company to strengthen its goal of designing high-quality vehicles with European-oriented style and performance to appeal to its growing European audience. Over the past two years, Kia has been the fastest-growing automotive brand in Europe.
In addition to the design centre, the new building will house Kia Motors Europe’s Pan-European sales, marketing and after-sales operations, a sales academy, technical service centre and the company’s pan-European IT hub. Its first European assembly plant is currently under construction in Zilina, Slovakia, and is scheduled to begin production at the end of 2006. The European headquarters and design centre is expected to be finished in February 2007 and be operational by March 2007.