Seoul, South Korea – Kia Motors has announced the rollout of an interactive micro-site to mark the 100-day countdown to the start of the UEFA European Football Championship. The site is available at http://euro2008.kiamotors.com.”This year’s tournament, with its slogan ‘Expect Emotions’, is a great fit for our young-at-heart brand,” said Hyoung-Keun Lee, Senior Executive Vice President and COO of Kia’s International Business Division. “As with our other major sports marketing activities, like the Kia Fan of the Day at the Australian Open, we like to find ways in which fans can interact with the Kia brand in a meaningful and fun way.”
The site will feature the latest news, scores and tournament information for this year’s tournament, and includes contests for residents of countries participating in the championship games. Kia is an official automotive partner of the UEFA European Football Championship, the largest football event in Europe.