July 18, 2002

Kia launches KiaSorento.com to promote new Sorento SUV

Irvine, California – Kia has launched a new web-site, www.KiaSorento.com, which gives a sneak preview of the soon-to-be-introduced Kia Sorento sport utility vehicle. The site features video footage, photography, features and specifications as well as performance, safety, and styling information about the Kia Sorento. The U.S. site does not include Canadian pricing or metric specifications.

“This is the most comprehensive minisite we’ve launched in support of a new vehicle introduction and we couldn’t be more pleased with the product and the site,” said Wally Anderson, Kia’s vice president, marketing. “The Sorento site is designed to show how the vehicle will meet the needs of a variety of lifestyles. Its purpose is to generate interest and generate leads during the pre-launch period.”

Additional photos and information will be added often throughout the site. The Sorento launches this Fall.

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