September 5, 2007
Kia launches global blog for customers
Seoul, South Korea – Kia Motors has launched an official global blog, Kia BUZZ, allowing customers and car enthusiasts to talk online with a wide range of Kia experts from across the organization. The blog is available at www.kia-buzz.com.
With approximately 80 per cent of Kia’s sales in overseas markets, the blog will deliver all content in English, the first time for a Korean company. The site will include Kia employees from design production, environmental management, product planning, marketing, and top-level management, and will feature discussions about the company’s products, industry trends and upcoming events.
“The Kia BUZZ blog will open up previously untapped direct lines of communication between our company, our customers and our partners throughout the world,” said Yong-Mo Ahn, Executive Vice-President, Overseas Marketing Division. “Our vehicles are fresh and dynamic, and appeal to a customer demographic more likely to frequently use new media tools like blogs. This is an innovative way through which real voices from throughout our organization can reach new audiences with information about Kia Motors, our expertise, products, services and initiatives.”