Oakville, Ontario – Mothers Against Drunk Driving (MADD) Canada and Kia Canada teamed up to present a sobering message to school students.
Maria Soklis, vice-president and chief operating officer of Kia Canada, visited her childhood high school, Grand River Collegiate in Oakville, Ontario, to help present Damages, MADD Canada’s 2011-2012 School Assembly Program.
Delivered to Canadian schools since 1994, the program presents students with information and best practices to help them understand the issues of driving while impaired by alcohol or drugs. A new show is produced each year.
Kia Canada is the national presenting sponsor for Damages and has donated the use of four vehicles to the MADD Canada field representatives to deliver the program to schools, along with four additional vehicles available for use by MADD chapters across the country to promote local activities and events.
The Damages program will be presented to more than one million students across Canada. The fictional drama follows a young driver as he learns the fallout from driving impaired, through the resulting crash and into the criminal justice system. The film ends with the true stories of three families who lost loved ones to impaired driving crashes. To preview the film, visit MADD.