MISSISSAUGA, ON, – Today Kia Canada announced that they will be participating in Targa Newfoundland for the third consecutive year. A new Kia Forte Koup will have an amplified MADD Canada “I Pledge” design to convey the important message of driving safe and sober nationally.

Professional driver Jacques Deshaies will be piloting the race-ready Kia Forte Koup for the second successive year. This year Marc Bouchard will have the honour of being his co-driver. These two will represent Kia’s ‘Designated Drivers’ team and will promote the importance of MADD Canada’s mission – to stop impaired driving.

To support Kia and MADD Canada’s goal to raise awareness of the dangers of impaired driving, the Targa Koup will engage Canadian’s from coast to coast with the use of a new Facebook application, titled ‘Sign the Car’. When users visit the Kia Canada Facebook fan page, www.facebook.com/kiacanada, they will find the app in the top right of their screen and be able to pledge to drive sober and sign the vehicle. Pledges before August 10th, 2012, will reward users by having their name digitally printed on the Targa Koup. After August 10th pledges can login online again and locate their name on the Koup effortlessly using high resolution imagery making it easy to spot their name on the Koup in person at either Targa Newfoundland, or at one of the many Canadian auto show appearances the vehicle will make this winter.

“Kia Canada is excited to be entering into its third consecutive Targa Newfoundland, the grueling event is a testament to Kia’s motorsports legacy that continues to blossom and the underlying reliability of our vehicles,” said Maria Soklis, Vice President and Chief Operating Officer (COO), Kia Canada Inc. “Additionally, we have elevated the ‘I Pledge’ program to new ground and hope to engage Canadians with the Targa Koup ‘Sign the Car’ Facebook app to actively support MADD Canada in educating motorists on the importance of driving sober.”

“Kia Canada’s ‘I Pledge’ initiative is an important and unique way to reach Canadians with the crucial message to always drive sober. It is a message that can save lives,” said MADD Canada National President Denise Dubyk. “We are proud to partner with Kia Canada in this effort.”

Source: Canada Newswire / Kia

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