Irvine, California – Kelley Blue Book, a U.S. provider of new and used car information, has announced the winners of its 2009 Brand Image Awards. The awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the buying public.
The awards, presented to the top brands in ten categories, are based on consumer automotive perception data from Kelley Blue Book Market Research’s Brand Watch study, which tracks more than 12,000 in-market new-vehicle shoppers each year.
“The phrase ‘perception is reality’ can ring truer than many think when it comes to the opinions of new-car shoppers,” said Rick Wainschel, senior vice-president of marketing and analytics. “The winners of the annual Kelley Blue Book Brand Image Awards showcase the strengths of various automotive brands in the minds of consumers, providing great insight for all auto manufacturers, marketers and agencies on what is clearly resonating with the car-buying public today.”
The 2009 Brand Image Award Winners are:
Best Value Brand: Toyota
Coolest Brand: BMW
Most Family-Friendly Brand: Toyota
Most Rugged Truck Brand: Ford
Best Performance Brand: BMW
Best Comfort Brand: Cadillac
Best Exterior Design Brand Luxury: BMW
Best Exterior Design Brand Non-Luxury: Nissan
Best Interior Design Brand: Cadillac
Best Prestige Brand: Mercedes-Benz