August 4, 2005


July sales figures show discount programs effective

Toronto, Ontario – Sales figures for July show that the Big Three’s employee discount programs were effective, reports industry analyst Dennis DesRosiers. GM, Ford and DaimlerChrysler reported substantial increases, with an overall lift in the market of about 28,000 to 30,000 for the month. But incentives are not the entire issue, DesRosiers says; BMW, Mercedes-Benz and Mazda all had impressive months without incentives.

Of the major manufacturers, Toyota, Honda, Suzuki and Subaru were down for the month. The figures for light vehicles are:

Manufacturer July 2005 Percentage/July 2004
Chrysler 21,613 +21.2
Ford 23,029 +29.8
GM/Saab 44,141 +27.1
BMW/Mini 1,873 +43.0
Honda/Acura 15,304 -3.6
Hyundai 6,210 +12.8
Jaguar 80 -54.3
Kia 2,705 +12.7
Land Rover 196 +117.8
Mazda 8,313 +27.1
Mercedes-Benz 1,362 +57.1
Mitsubishi 943 +15.4
Nissan/Infiniti 6,622 +5.7
Porsche 165 +13.8
Subaru 1,300 -9.9
Suzuki 753 -14.0
Toyota/Lexus 15,577 -2.0
VW/Audi 3,619 +9.1
Volvo 1,025 -54.3
Total 154,830 +16.6

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