Westlake Village, California – John Deere ranks highest in satisfying customers with walk-behind lawn mowers, according to the J.D. Power and Associates 2008 Walk-Behind Lawn Mower Study released today.


The inaugural study measures customer satisfaction with walk-behind lawn mowers by examining four key factors (listed in order of importance): performance (including engine power, ease of starting and cutting effectiveness); maintenance (including durability and routine maintenance demands); warranty and price. The study is designed to provide information that helps customers with purchase decisions, as well as to assist lawn mower manufacturers in their efforts to improve customer satisfaction.


Among the 13 brands ranked in the study, John Deere ranks highest in customer satisfaction with a score of 790 on a 1,000-point scale, demonstrating strong performance in three of four factors: performance, maintenance and warranty. Honda (778) and Toro (766) follow John Deere in the rankings and also perform consistently well in the most important factors driving satisfaction.


Very few walk-behind lawn mower owners — less than one in 10 — report experiencing a problem with their lawn mower. However, the incidence of problems varies widely from brand to brand. Among those owners who experience a problem, the three most common problem areas are the starting mechanism, the engine, and the drive system.


The study also found that owners of gas-powered and electric walk-behind lawn mowers have satisfaction scores that are nearly commensurate — averaging 742 and 737, respectively.


The 2008 Lawn Mower Study is based on responses from more than 2,220 consumers who purchased a new lawn mower within the past 12 months. The study was fielded in June and July 2008.


                          Overall Customer Satisfaction                J.D. Power.com Power Circle

                                  Index Ranking                                Ratings

                         (Based on a 1,000-point scale)               For Consumers

John Deere                    790                                                 5

Honda                           778                                                 5

Toro                              766                                                 4

Lawn-Boy                      758                                                 4

Husqvarna                     748                                                 3

Craftsman                     747                                                  3

Snapper                         743                                                  3

Industry Average           742                                                  3

Black & Decker              736                                                  3

Troy-Bilt                       736                                                  3

Cub Cadet                     730                                                  3

Yard Man                       721                                                  3

Yard Machines               698                                                  2

Weed Eater                     669                                                  2


  Power Circle Ratings Legend:

  5 – Among the best

  4 – Better than most

  3 – About average

  2 – The rest



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