‘The Detour’ allows Trail Rated test drives in Jeep Cherokee
While taking city dwellers into the depths of British Columbia’s forests may have been the easiest way for Vancouverites to experience the off-road prowess of the Jeep Cherokee, the folks at the Trail Rated brand bettered that idea by bringing the forest to Vancouverites.
In Jeep’s latest spot called “River in the City,” a small Vancouver street is converted into a water fording exercise, complete with natural obstacles, river, and a few wolves for effect.
From the release:
The “River in the City” shoot took place from June 14 – June 18, 2014. The set was built and produced three days prior to the filming of the commercial. It took place on 400 Granville Street in downtown Vancouver, Canada. Materials included:
- 1,000,000 pounds of boulders, rocks and sand (2,500 sand bags), used throughout the set to break up water flow and give surface disturbance
- Water (250,000 gallons) was pumped onto the street with water pumps hidden in the alley and placed in key spots. (The water was recycled using a closed water system that pumped water from the end of the street back to the top. The water was eventually discharged down the street, into Vancouver Harbor.)
- 400,000 pounds of snow – the snowbank was made of snow blanket and fish-ice
- Logs, sticks, moss, and 80 fir/hemlock trees lined/covered the street. (The trees were boxed and returned to the nursery and boulders, gravel and other materials were also repurposed.)
- Two wolves were on set. (The domesticated, mixed-breed wolves were made available from the Animal Insight for Film and TV. A representative from the American Humane Association was on set to attest that the wolves were treated humanely and procedures were followed. Observers were able to take pictures with the animals.)
You can check out the full 60 second spot and additional spots above with photos below.