June 28, 2006
Jeep signs on as sponsor of Web-based action sports network
Dulles, Virginia – Jeep has signed on as the charter advertiser of Lat34.com, the first comprehensive interactive network dedicated to action sports, including skate, BMX, FMX, surfing, snowboarding and more. The site, as www.Lat34.com, is a joint venture of AOL and Fusion Entertainment.
Named for the company’s location in Los Angeles, Lat34.com will bring sports information to the Web with video coverage of action sports, and offer fans the chance to contribute by uploading their videos, photos and blogs. Jeep is currently running teaser ads for the all-new 2007 Compass on the site.