October 7, 2003


Jeep partners with sportswear manufacturer

Windsor, Ontario – Jeep and Columbia Sportswear Company announced they are teaming up to offer a new limited-production ‘Columbia Edition’ Jeep Grand Cherokee, Liberty and TJ. Available in both Canada and the United States, vehicles will begin arriving at dealerships this fall.

The ‘Columbia Edition’ Jeep Grand Cherokee, Liberty and TJ feature premium wheels, two-tone exterior treatment, special trim and distinctive Columbia badges. Unique interiors feature two-tone seats with an embroidered Columbia logo and accent trim.

Every Columbia Edition Jeep purchased will come with a complimentary Columbia Bugaboo Parka featuring a zip-in Chehalis or Shoshone fleece vest. All garments are available in a variety of sizes and colours.

“Our customers enjoy outdoor adventures and value authentic, capable equipment,” said Matt Brannagan, Jeep Brand Manager, DaimlerChrysler Canada. “Both Jeep and Columbia Sportswear are recognized as authentic brands, so they fit together naturally.”

Building on the 2004 Jeep Grand Cherokee’s fresh look, the ‘Columbia Edition’ features unique 17-inch platinum wheels, high-gloss graphite painted fascias and trim, fog lamps, automatic headlamps, power heated fold-away mirrors and Columbia badges. The Jeep Grand Cherokee ‘Columbia Edition’ interior features Dark Slate Gray and Taupe two-tone seats with the Columbia
logo, power front seats, unique instrument panel bezels with aluminum finish, six Infinity speakers, leather-wrapped steering wheel with audio controls and illuminated visor vanity mirrors. The Jeep Grand Cherokee ‘Columbia Edition’ is available in Brilliant Black, Bright Silver, Inferno Red, Stone White and Midnight Blue.

The Jeep Liberty ‘Columbia Edition’ model includes 16-inch graphite painted aluminum wheels with all-terrain tires, high-gloss graphite painted fascias and body mouldings, body-colour fender flares, fog lamps and Columbia badges. New interior features on this limited production model are Dark Slate Gray and Taupe two-tone seats embroidered with the Columbia logo, satin chrome instrument panel accents, leather-wrapped steering wheel and speed control. Jeep Liberty ‘Columbia Edition’ models are available in Black, Bright Silver, Flame Red, Light Khaki and Atlantic Blue.

The Jeep TJ ‘Columbia Edition’ model features 15-inch graphite painted aluminum wheels, unique high-gloss graphite fender flares, fog lamps and new Columbia badges. The Columbia logo is
embroidered on Dark Slate and Khaki two-tone seats and the instrument panel features silver painted accents. The Jeep TJ ‘Columbia Edition’ models are available in Black, Bright Silver, Flame Red, Solar Yellow and Patriot Blue.

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