Jeep launches online marketing campaign for 2007 Patriot

Auburn Hills, Michigan – Jeep has announced a cutting-edge Internet experience, designed to provide an online immersion into the 2007 Jeep Patriot. In February, Jeep and Marvel Comics launched “The Patriot Factor”, an online adventure comic book whose story line is being provided by consumers at PatriotAdventure.com.

On March 15, Jeep will introduce “The Way Beyond Trail”, an online interactive film that lets viewers join three characters searching for buried treasure. Consumers directly affect the plot through their viewing choices. The film has 44 scenes, ranging from 15 to 30 seconds in length, and participants choose their path through the adventure.