September 19, 2003
Jeep creates new “Trail Rated” standards
Auburn Hills, Michigan – Jeep announced a new standard for measuring its vehicles off-road capabilities.
“Jeep Trail Rated is an industry-leading methodology to objectively measure and predict off-road performance for all Jeep vehicles,” said Jeff Bell, Vice President Jeep, DaimlerChrysler Corporation.
Jeep Trail Rated is supported by the Nevada Automotive Test Center (NATC), which has 45 years of off-road vehicle testing experience, including the creation of standards for the U.S. military.
The new Jeep “Trail Rated” badge indicates that every Jeep 4×4 has been designed to perform in a variety of challenging off-road conditions identified by five key consumer-oriented performance categories, including Traction, Ground Clearance, Maneuverability, Articulation and Water Fording.
“Through a combination of natural and controlled field tests, as well as computer-simulated environments, Jeep Trail Rated provides a repeatable and consistent measurement of off-road performance for all Jeep vehicles,” said Bell.