Westlake Village, California – Global marketing information firm J.D. Power and Associates, a business unit of The McGraw-Hill Companies, is marking four decades of fulfilling the mission set by founder J.D. “Dave” Power III of integrating the voice of the customer into business strategy to improve quality and customer satisfaction.

In 1968, Power established J.D. Power and Associates from his kitchen table, with a primary focus in the automotive industry. Since that time, the firm has successfully influenced the everyday lives of consumers and industries worldwide, and has expanded to include offices throughout North America, Europe and Asia Pacific.

J.D. Power and Associates has also established a strong and growing presence globally as well as in several important industries outside of the automotive realm, including: finance and insurance, healthcare, home building, telecommunications, travel and utilities.

“During the past 40 years, we’ve experienced tremendous growth and success by expanding the scope of our services to include industries beyond our beginnings in the automotive industry,” said Power. “As we move forward, we are excited about continuing this success and expanding our reach to influence and improve customer satisfaction for businesses and consumers throughout the world.”

J.D. Power and Associates currently has more than 800 employees in 14 offices around the world.

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