November 6, 2007

Japanese competition drives U.S. automakers to build fuel-efficient cars, survey says

Washington, D.C. – A survey conducted for the Japan Automobile Manufacturers Association (JAMA) shows that 82 per cent of Americans polled agree that competition from the Japanese is pushing the “Big Three” domestic automakers to offer hybrid technologies and more fuel-efficient cars. The survey also found that 63 per cent of those polled say that fuel efficiency will be even more important than in the past when choosing their next car.

“Today more than 90 per cent of hybrid vehicles sold in America are Japanese brands,” said William C. Duncan, General Director, JAMA USA. “Not satisfied, Japanese manufacturers are focused on even newer technologies that will further reduce the impact of vehicles on the environment. Using technology to bring consumers what they want is good for our companies, good for America, and good for the world environment we all share.”

JAMA said that more than 425,000 Americans design, build and sell Japanese-brand automobiles, while 63 per cent of Japanese-brand vehicles sold in the U.S. are produced in North America. Of those surveyed, 86 per cent said they believe these U.S. jobs represent a significant contribution to the American economy, while 70 per cent say that a car made in America by Americans is a U.S. product, regardless of the brand. The survey of 1,013 Americans was conducted in September 2007 by Opinion Research Corporation.

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