May 29, 2002
James Brolin helps Porsche launch drive to reclaim historic roads
San Bernadino, California – Porsche Cars North America announced the launch of the first phase of the Cayenne Crossing Initiative, a multi-year program designed to reclaim some of America’s most historic roads. James Brolin, Porsche enthusiast and chair of the program, joined PCNA and a group of dedicated volunteers to begin the restoration of Clark’s Grade on Tuesday, May 28. The Grade, located in the San Bernardino National Forest, is the historic trail that leads to Big Bear Lake, a California tourist attraction that has been treasured for decades.
“Without the efforts of volunteers and corporate organizations such as Porsche, roads and public lands such as Clark’s Grade would be sadly neglected and their stories long forgotten,” said Kris Assel, executive director of the San Bernardino National Forest Association, a non-profit group committed to the success of the San Bernardino National Forest. “The restoration and preservation projects made possible through the Cayenne Crossing Initiative will allow visitors across the country to enjoy these trails and gain profound respect for their impact on American history.”
Complementing the launch of the Cayenne, the Cayenne Crossing Initiative serves as the cornerstone of Porsche’s commitment to preserving roads and trails and advocates responsible outdoor recreation. Later this year, the project will expand to other historic roads across the United States including Route 66 and Peter’s Mill Crossing in George Washington National Forest.
Cayenne Crossing Initiative partners include non-profit groups and clubs as well as state and local entities. Tread Lightly!, a non-profit organization dedicated to educating the public on how to recreate with minimal impact to the environment, will coordinate the off-highway portion of the Initiative under its “Restoration for Recreation” program.
Phase One of the program also coincides with the launch of the Cayenne Crossing Initiative web site on June 1. The site gives detailed information about the Initiative as well as progress reports on the various restoration projects across the U.S. Those who wish to learn more about the program or sign up for the Cayenne Crossing Initiative mailing list can visit http://www.porschecars.com/cayennecrossing .
Finally, the route created through the various projects of the Initiative will become the course for the 2003 Cayenne Crossing Drive for Hope, Porsche’s annual fundraiser that supports The Hope Foundation, a leading cancer research organization. The on and off-highway, cross-country marathon will feature the upcoming Porsche Cayenne.