May 27, 2004


Jaguar sponsors Montreal fashion event during Grand Prix week

Montreal, Quebec – Formula One racing in Montreal will be the backdrop for the Sensation Design Festival, sponsored by Jaguar, being held June 9-13, 2004. One of Montreal’s busiest streets will be closed to traffic, so that crowds may take in fashion shows, Jaguar car displays and more.

“The Sensation Design Festival allows Jaguar to showcase our stylish cars among some of the greatest in fashion design,” said Vic Bernardini, president of Jaguar Canada.

The Sensation Design Festival will turn McGill Street, into a pedestrian-only walking area. The Event includes an exterior fashion show, beauty clinics, the launch of new clothing collections, live window displays and on-the-spot photo shoots and design contests.

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