April 24, 2006

Jaguar receives 2006 World Traffic Safety Achievement Award

Coventry, England – Jaguar has received the 2006 World Traffic Safety Symposium’s Traffic Safety Achievement Award in the Automaker Category, for its commitment to pedestrian safety and its innovation and technical excellence.

The award recognizes organizations and individuals that are creating a safer environment for motorists and pedestrians; nominations are submitted and winners are selected by the Symposium’s Advisory Committee, comprised of auto safety experts from government agencies, educational institutions, private foundations and individuals.

The recognition is largely due to the 2007 XK’s Pedestrian Impact Safety System, created to meet the first phase of the new European safety legislation. The system is fitted on all 2007 Jaguar XK models currently on sale in markets outside North America, and consists of the Jaguar Pyrotechnic Pedestrian Deployable Bonnet (hood) system. In the event of a pedestrian impact, the hood automatically pops up a few centimetres, to increase space between the engine and hood and help to isolate the pedestrian from hard points in the engine compartment. An advanced sensing system mounted in the front bumper helps discriminate between a pedestrian collision and any other possible front-end collisions.

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