Gaydon, England – Jaguar Land Rover has confirmed that it will commence sales in the Indian market this year, with Tata Motors Limited to be the exclusive importer. Tata purchased the U.K.-based automaker from Ford in March 2008.
“We are delighted to be formally entering the Indian market, an economy which is still growing appreciably, and able to offer our premium products to a whole new group of customers,” said David Smith, CEO of Jaguar Land Rover. “It is an important strategic move for Jaguar Land Rover and will enable us to realize our competitive potential in this significant market.”
The newly-formed Premier Car Division, within Tata Motors Passenger Car Business unit, will assume responsibility for the distribution of all Jaguars and Land Rovers in India. It is due to open the first showroom at Ceejay House in Worli, Mumbai in June 2009. The flagship facility will offer both Jaguar and Land Rover vehicles and aims to establish a benchmark experience in luxury car sales in India.
The new organization plans to develop a dealer network through 2009 and 2010.