April 16, 2003


Jaguar announces Canadian pricing for new XJ sedan

2004 Jaguar XJ
Click image to enlarge

Toronto, Ontario – Jaguar Canada announced the MSRP of its new 2004 XJ sedans on Tuesday. The XJ8 is $87,500, the Vanden Plas $96,000, and the supercharged XJR $105,000. The cars go on sale June 6th.

“We feel it presents outstanding value in both pricing and specification for the luxury car driver,” said Vic Bernardini, president, Aston Martin Jaguar Land Rover Canada.

The 2004 XJ8 is $9,000 less expensive than BMW’s 745i, and undercuts the Mercedes-Benz S430 by $9,100.

The XJ8 comes equipped with air suspension, Computer Active Technology Suspension (CATS), traction control with Dynamic Stability Control, electronic park brake, power-adjustable foot pedals, Rear Park Control, 12-way power driver and front passenger seats, burl walnut veneer, and leather seating surfaces.

In addition, Jaguar’s Adaptive Restraint Technology System (A.R.T.S.) is standard on all XJ models. The system features sophisticated sensing technologies, to monitor the position of the front passenger before deploying the front passenger-side airbag.

Both the XJ8 and XJ Vanden Plas are powered by a new 4.2-litre AJ-V8, developing an impressive 294 hp (SAE). Coupled to a six-speed ZF automatic, this all-aluminum V8 provides 0 to 100 km/h acceleration in just 6.4 seconds and class-leading 10.5 L/100km average fuel economy.

Priced at some $51,200 less than the rival Mercedes-Benz S55, the XJR with its supercharged 390bhp (SAE) AJ-V8 delivers 0 to 100 km/h sprinting in a super-car-like 5.1 seconds. The XJR comes equipped with standard R performance tuned suspension, Brembo brakes with four-piston calipers, 19-inch cast alloy wheels, and Xenon headlights. The performance-themed interior features body-hugging front sport seats with perforated leather center pads, and walnut burl veneer. Also standard is radar-based Adaptive Cruise Control, a feature that is a $3,660 option on the Mercedes-Benz S55.

The new XJ is the seventh generation of the iconic XJ sedan, the car that has defined the Jaguar brand since its original launch in 1968.

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