April 17, 2007
Isuzu Commercial Truck establishes distributor in Canada
Cerritos, California – Isuzu Commercial Truck of America Inc. has announced it has established a distributor in Canada for its line of medium-duty class 3 -5 low cab forward (LCF) trucks. Isuzu Commercial Truck of Canada Inc. (ICTC) will import and sell Isuzu commercial vehicles and provide parts and service support. Previously, Isuzu-built LCF vehicles were available in Canada only as GMC W-Series branded trucks.
“Establishing the Isuzu brand in Canada will give us the opportunity to offer great trucks in a growing market, giving customers more choices when it comes to selecting the right truck for their business,” says Makoto Kawahara, president of Isuzu Commercial Truck of America. “We’re excited to share our products and philosophy of customer service with commercial truck buyers in Canada. Customers may have been familiar with our products, but not the Isuzu brand. With ICTC, the Isuzu brand will strengthen an already well-established and respected product.”
ICTC, capitalized at Cdn$1 million, is 100 per cent held by Isuzu Commercial Trucks of America Inc., the U.S. subsidiary of Isuzu Motors Limited in Japan. The vehicles will be imported by ICTC from the U.S. and marketed through a sales network of local dealers. The company says its plan is to further increase sales by establishing an Isuzu network of dealers, in addition to the existing sales network of GMC W-Series dealers. The company sold 700 units of W-Series trucks in 2006; projected 2007 sales for the combined network is 1,000 units, with a goal of 2,000 by 2010.