April 26, 2006
Infiniti to launch across Europe in 2008
Tokyo, Japan – Nissan announced that its Infiniti luxury brand will launch across the European market during 2008. The announcement was made in Tokyo by President and CEO, Carlos Ghosn, during a press conference for the 2005 fiscal year results.
Launched in the U.S. and Canada in 1989, Infiniti is currently sold across North America, Taiwan, the Middle East and Korea. In 2006, Infiniti will be launched in Russia followed by China and Ukraine during 2007.
Infiniti will be distributed in Europe through a dedicated sales and service network that will start operations during 2008. Full details of the final product range, ownership experience and business structure will be disclosed closer to launch.
“This is the ideal time for Infiniti to launch in Europe,” said Brian Carolin, senior vice president, sales and marketing, Nissan Europe. “This timing allows us to bring the next generation of Infiniti models, including a fully competitive line-up of petrol and diesel engines, specifically designed for the demanding needs of our European premium customers,” Carolin added.