Another new model will be joining the Infiniti brand once the wraps come off September 10th in Frankfurt.
The Q30, which will be Infiniti’s entry level model, will ride on the Mercedes-Benz MFA platform used to underpin the A- and B-class models.
Infiniti says the Q30 is “not a coupe, not a hatch and not a crossover but a fusion of the three body styles,” and will aim to conquest buyers away from the German brands and Lexus by offering something different in a premium category.
Engine details have not yet been announced and it is unclear if the Q30 will be sold in North America.
Infiniti releases first image of sleek, seductive Q30 Concept ahead of world premiere at Frankfurt Motor Show
Design of Q30 Concept is a unique fusion of body styles merging of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover
World premiere in Frankfurt September 10 at 10:15 am CET
Hong Kong – Infiniti has provided a first look at the Q30 Concept which will have its world premiere at the 2013 Frankfurt Motor Show as the next step in Infiniti’s foray into new premium segments.
The Infiniti Q30 Concept signals the contemporary design vision for a compact Infiniti vehicle which will target a new generation of premium customers. It is set to be unveiled at Infiniti’s press conference, scheduled for 10:15 am CET on September 10 in Hall 5 at the Frankfurt Motor Show.
Q30 Concept embodies Infiniti’s vision to deliver head-turning design, innovative materials with precise fit and finish and passionate craftsmanship, while provoking a radical shift in the premium compact segment.
The shape of the Infiniti Q30 Concept deliberately challenges categorisation – not a coupe, not a hatch and not a crossover but a fusion of the three body styles. It is designed for younger customers seeking an alternative to traditional premium compact vehicles and open to convention-challenging approaches.
Infiniti is confident this merging of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover will resonate with these customers.
The Q30 Concept design language reflects the brand’s vision to deliver new levels of design, materials, fit and finish, craftsmanship and performance. The Infiniti design team, led by Executive Design Director Alfonso Albaisa, has explored bolder, sensual sculpting and enhanced muscularity with the Q30 Concept as the brand’s design language continues to evolve.
The Q30 Concept signals the next step in an aggressive strategy to extend the Infiniti brand into new premium segments.