Standard equipment increases as price decreases, even with the base model being dropped

Infiniti’s pricing game is getting extremely aggressive in Canada, even as the Japanese luxury marque spends a ton of money on renaming their entire range and adding standard equipment to their models.

The QX50 – formerly EX37 – is no exception. A year after receiving an engine upgrade, from the outgoing 3.5L V6 to the new 3.7L V6 found in the 370Z (the only model spared from the Audi-esque naming convention), the EX37 QX50 drops its base model and the Journey package becomes the new entrypoint.

Pricing for the QX50 Journey starts at $37,900, a full $2,000 cheaper than the outgoing base model and a whopping $5,900 cheaper than the 2013 Infiniti EX37 Journey. Features in the previous Journey package, now standard, include Bluetooth, moonroof, auto-dimming inside mirror, maple interior accent and power tilt and telescopic steering column.

Due to a lower base price, package prices have not changed but total prices have been reduced significantly.

Press release below.


  • In line with Infiniti’s new nomenclature strategy, the QX50 redefines the EX37 with a bold approach, more standard equipment and up to a $5,900 price reduction across the lineup
  • QX50 now better-equipped at new starting price of $37,900

MISSISSAUGA, Ont. – Infiniti Canada today announced a Manufacturer’s Suggested Retail Price (M.S.R.P.) of $37,900 CDN for the 2014 Infiniti QX50 luxury crossover, on sale now at Infiniti retailers in Canada. With a $5,900 price reduction, the entry model QX50 is now equipped with Bluetooth, moonroof, auto-dimming inside mirror, maple interior accent and power tilt and telescopic steering column, making Infiniti’s Inspired Performance is more accessible than ever.

“The 2014 Infiniti QX50 is designed for Canadians who need to balance elegance and exhilaration with utility and function,” said Wendy Durward, Director, Infiniti Canada. “The QX50 provides the compact utility needed for city life and the luxury performance desired for the open road.”

Suggested M.S.R.P.s for the 2014 Infiniti QX50 luxury crossover:

Model MSRP – CDN
Journey $37,900
Journey, Premium $42,050
Journey, Premium, Navigation $45,000
Journey, Premium, Navigation, Technology $47,500

About the 2014 Infiniti QX50

The Infiniti QX50 combines a sleek, sculpted, elegant exterior design, exhilarating driving performance and an engaging interior environment. Available features include leather-appointed seating, Intelligent Key, AroundView Monitor, Lane Departure Prevention, Blind Spot Warning, Distance Control Assist and Intelligent Brake Assist with Forward Collision Warning.  A Pioneer of technology, EX was the first Infiniti vehicle equipped with AroundView Monitor, a feature now found across the Infiniti line up.

More so, the QX50’s responsive performance continues to be provided by a 325-horsepower 3.7-litre V6 matched with a 7-speed automatic transmission with downshift rev matching and Infiniti’s Intelligent All-Wheel Drive system for truly inspiring performance.

Connect with