Yokohama, Japan – Infiniti has partnered with the Montreal-based Cirque du Soleil as an official sponsor and exclusive automotive partner. The sponsorship marks a first for both companies. 

“Our new sponsorship with Cirque du Soleil will show that Infiniti is much more than exciting machines that move you from one place to another,” said Toru Saito, corporate vice-president of global Infiniti business unit. “Infiniti has an emotional, inspirational appeal, offering a very personal style of modern luxury and respectful treatment for the world’s most discerning luxury customers.”

Building on previous Infiniti and Cirque du Soleil sponsorships in Canada, Russia, Korea and the Middle East, the new global partnership gives Infiniti brand exposure through 180 touring show markets in Canada, the U.S., Western Europe and Russia. The first partnered shows will begin in April in Montreal, New York, and Portland, Oregon.

Infiniti has been the official automotive partner of Cirque du Soleil in Canada since 2007.

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