November 7, 2006
Infiniti debuts in China
Beijing, China – Infiniti has made its debut in China, with sales to begin next year. The official launch earlier this month included the Chinese debut of the Infiniti Coupe concept car, which was first shown at the North American International Auto Show in Detroit last January.
“With a fast-growing economy, the automotive industry in China has been growing steadily,” said Yukihisa Kayashima, President of Nissan (China) Investment Co. Ltd. “The overall market is becoming more mature and diversified and the luxury segment is no exception. We believe that with a growing product line-up, Infiniti will succeed in this competitive market.”
Although the Infiniti brand has not been officially launched in China up until now, it does have some recognition due to its success in overseas markets. The Chinese brand name was chosen for its close phonetic pronunciation to the English name. Infiniti began recruiting dealers in late 2005 and began constructing the first dealership in October 2006.
The Chinese debut is part of Infiniti’s “Nissan Value-up Plan” to introduce Infiniti globally. In 2005 the first Infiniti dealership opened in Korea, and in August 2006 it officially launched in Russia with its debut at the Moscow Motor Show.