Mississauga, Ontario – In a first-of-its-kind campaign developed by Infiniti in Canada, the automaker will release a new television commercial this week in conjunction with its sponsorship of Cirque du Soleil. Infiniti is into its second year of a three-year sponsorship of the Cirque.

“Driving an Infiniti is akin to sitting in the front row of a Cirque du Soleil show,” said Wendy Durward, Director, Infiniti Dealer Operations. “It’s an exhilarating sensory experience full of beauty, strength, passion and peak performance and we think the new commercial clearly illustrates those similarities. We are very proud of our continuing relationship with Cirque du Soleil.”

The commercial features silk aerial performers descending on fabric that turns into yellow lines on the street in front of an Infiniti G35 sedan. The campaign also includes a magazine advertisement featuring the performers.

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