Ottawa, Ontario – A new exhibit showcasing Canada’s history of automobile manufacturing and its peoples’ relationships with the automobile opens today, June 23, at the Canadian Museum of Science and Technology in Ottawa.
Called In Search of the Canadian Car, the display includes cars and trucks produced in Canada and those that have proven popular with Canadian consumers, as well as turning a spotlight on influential Canadian-born auto designers such as Paul Deutchman and Ralph Gilles. The vehicles on display are part of the museum’s collection of about 100 cars and trucks.
Additional features include vintage Canadian advertisements and promotional materials, a selection of popular Canadian songs with an auto-related theme and a factory-themed children’s play area where kids can “assemble” a car.
“In Search of the Canadian Car focuses on the question of national identity as it pertains to manufacturing, design, marketing and consumer choices in Canada,” said Claude Faubert, Director General of the museum. Rather than providing definitive answers to the question of what makes a car Canadian, the exhibit presents a variety of perspectives and invites visitors to come to their own conclusions and provide their definition of what makes a car or truck Canadian. Curator Garth Wilson said the exhibit is part of the museum’s overarching move toward “exploring the cultural implications of technology and to engage the visitor, rather than simply teach them how a thing works.”
Museum admission is $9 for adults, $6 for students and seniors and $4 for children aged four to 14. Children under four get in for free, and a family admission for two adults and three children is $20. Museum hours are 9 a.m. to 5 p.m. daily, including statutory holidays.