August 1, 2007

In-car and stand-alone navigation devices are a “dead end” for consumers, poll says

Sunnyvale, California – Consumers should be wary of in-car and stand-alone GPS navigation systems that are not updated on a regular basis, according to the results of a U.S. TeleNav Web poll.

Approximately half of respondents with personal navigation devices (PNDs) stated that their systems have provided them with incorrect directions or outdated maps, likely due to the fact that, unlike GPS applications on mobile phones, handheld navigation systems are not updated on a regular basis.

As mobile phones are connected to a wireless network, GPS applications on these phones receive ongoing updates, and can provide a number of features that PNDs and in-car systems are unable to offer, such as traffic rerouting and location-based social networking.

Wireless connectivity also allows mobile phone navigation to provide larger, more detailed and more current business listings for places like ATMs and gas stations. These updates are provided at no additional cost to customers, whereas payment is often required to update maps and other content with stand-alone devices. Even so, nearly half of the PND owners surveyed said their systems do not always provide them with correct addresses and directions to businesses such as restaurants and hotels.

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