November 23, 2006

Impaired driving program expands in Greater Moncton Area

Moncton, New Brunswick – Canada’s car, home and business insurers are teaming up with Operation Red Nose to expand its volunteer designated driver service to the Greater Moncton Area. The service is free, but donations to charity are accepted.

“Insurers are delighted to be bringing such a worthwhile program to Moncton,” says Bill Adams, Manager, Government Relations, Atlantic, Insurance Bureau of Canada. “It’s a natural extension of our industry’s long-standing commitment to road safety. Last year, thanks to the industry’s support, approximately 7,400 impaired drivers were driven home, with the help of 6,400 volunteers.”

In addition to contributing $60,000 to the Maritimes program this year, the insurers are investing $200,000 in raising public awareness through a wide-ranging advertising campaign, mobilizing volunteer drivers from the insurance industry, coordinating dispatch centres, and providing insurance coverage for volunteers.

Operation Red Nose will also be providing the drive-home service in Oromocto-Burton, the Acadian Peninsula and Edmundston in New Brunswick, and in Halifax and Sydney, Nova Scotia this year. A similar program operates in Ontario and Alberta. Motorists who call are picked up by a team of three volunteers in an escort car, and are driven in their own vehicle to their destination. The escort car follows and drives the volunteer team to other calls, or back to local headquarters.

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