Toronto, Ontario – Three hundred Ontario students have become the first to view iDRIVE: Road Stories, a 25-minute video on the risks and consequences of aggressive and unsafe driving aimed at drivers and passengers under the age of 24.
The preview took place at the 25th annual provincial conference of Ontario Students Against Impaired Driving (OSAID) at Sheridan College in Oakville, Ontario. One scene was demonstrated by dropping a melon from an Oakville Fire Department ladder truck onto a vehicle below, to simulate the impact of a 60 km/h collision on an unbelted driver or passenger.
OSAID collaborated with Student Life Edcuation Company, Arrive Alive DRIVE SOBER, and the Ontario Ministry of Transportation on the project. Funding also came from Transport Canada and the Ontario Ministry of Health Promotion.
“When it comes to preparing young drivers for a lifetime of safe driving, smart laws and tough enforcement are only part of the solution; education is just as important,” said Ontario Transportation Minister Jim Bradley. “With the help of our road safety partners and input from young drivers themselves, the new iDRIVE program addresses critical road safety issues facing today’s young drivers, such as extreme speeding, drugs, and alcohol and driver distraction.”
Ontario drivers aged 16 to 24 are four times more likely to be in a fatal crash while speeding, and three times more likely to be in a fatal collision while drinking and driving. The Traffic Injury Research Foundation found that 40 per cent of all teenage fatalities result from road crashes.
For more information on the program, visit OSAID.