Victoria, British Columbia – The Insurance Corporation of British Columbia (ICBC), in conjunction with the Province and police, is sending a message to all drivers that “it’s time to bury all excuses for drinking and driving”.
Yesterday, ICBC and police launched a month-long public awareness and enforcement campaign at a graveside service at Hatley Memorial Gardens, where signs with common excuses for drinking and driving, such as “It’s only a short drive home” and “I’m OK to drive” were buried.
“More than 100 British Columbians die every year as a direct result of drinking and driving,” said John van Dongen, Minister of Public Safety and Solicitor General. “The tragedy behind that number is the terrible cost to B.C. families and the fact that those deaths are preventable.”
ICBC’s campaign features radio, television, restaurant and bar advertising; the company will also work with employers to help spread the message to their staff. Police throughout the province will ramp up road checks throughout the summer.