Vancouver, British Columbia – The Insurance Corporation of British Columbia (ICBC) has launched a new campaign to help drivers save money, protect the environment and be smarter on the road.
“Driving smart is about changing how we drive to save money on gas and reduce our vehicle carbon emissions,” said Jeff Schulz, vice-president of Strategic Marketing. “These smart driving habits have an added benefit of being safer driving habits. We’re asking motorists to examine the impact of their driving habits and learn how to avoid being ‘dirty drivers’.”
A new website,, offers interactive information and resources for saving money and reducing greenhouse gas emissions. The campaign has a humorous approach that features fictional characters who confess their dirty driving habits in videos on the site’s interactive bulletin board.
The web site also includes a fuel costs and emissions calculator, links to resources, an e-mail-a-friend function to share video clips or quizzes, and e-mail updates that include new tips, videos, quizzes and contests.