July 15, 2004


“I, Robot” stars Audi RSQ sports coupe

Ingolstadt, Germany – For the motion picture “I, Robot”, Audi Design developed a vehicle which helps leading actor Will Smith – a homicide detective in the year 2035 – solve a mystery that could have grave consequences for the human race.

Audi RSQ concept
Click image to enlarge

In the near future, technology and robots are a trusted part of everyday life. In “I, Robot”, that trust is broken and one man, alone against the system, sees it coming. The film is set in a world created by famed science fiction writer Isaac Asimov in his short story collection “I, Robot”.

For the first time ever, Audi developed a car specifically for a major Hollywood motion picture. The RSQ includes special features suggested by movie director Alex Proyas. The mid-engined sports car operated by the story’s police department, races through the Chicago of the future not on wheels but on spheres. Its two doors are rear-hinged to the C-posts of the body and open according to the butterfly principle.

In addition to the RSQ concept car, Audi supplied further series-production cars which appear – in disguised shapes – in the movie’s traffic scenes. Audi also supplied the interior mock-up used for interior car scenes.

Audi has been participating as an automobile partner in major movie productions for many years. In addition to John Frankenheimer’s action classic “Ronin” with Jean Reno and Robert De Niro (1998), Audi played the automobile lead in “The Insider” (1999) featuring Academy Award Winner Russell Crowe, “Mission Impossible II” (starring Tom Cruise, 2000), “The Mothman Prophecies” (starring Richard Gere, 2002), “About a Boy” (starring Hugh Grant, 2002) and Reese Witherspoon’s “Legally Blond 2” (2003).

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