Toronto, Ontario – The Hyundai Veloster won the “Best New Design” award for 2012 presented by the Automobile Journalists Association of Canada (AJAC). The award was handed out as part of the 2012 Canadian Car of the Year (CCOTY) awards that opened the Canadian International Auto Show in Toronto.
“The intent of the AJAC Best New Design award is to identify and reward the vehicle that exhibits the best balance of form and function”, said Richard Russell, chair of AJAC’s 2012 Canadian Car of the Year awards. AJAC journalists selected the winner based on a combination of aesthetics, function, and brand essence. The aesthetics component reflects the sheer beauty of the design. The function component assesses the manner and degree to which it accommodates the practical requirements of the vehicle type. And brand essence considers its success in conveying the image, heritage, and values of the specific brand.
The top three finalists for the 2012 Best New Design award were the Hyundai Veloster, the Jaguar XKR-S, and the Ranger Rover Evoque.
“It’s a great honour to have the Hyundai Veloster win the Best New Design award from AJAC,” said Steve Kelleher, President and CEO, Hyundai Auto Canada Corp. “Fluidic Sculpture was Hyundai’s first foray into developing its own, distinctive design language and the Veloster was sculpted from the outset to be the most aggressive iteration of that approach. The Veloster is a design halo for the entire Hyundai brand, so to win an award based on the car’s styling is proof that our designers have found success.”