October 25, 2002


Hyundai Plans to bring 22 vehicles to the 2002 SEMA Show in Las Vegas

Fountain Valley, California – Hyundai Motor America will be bringing some hot wheels to the 2002 Specialty Equipment Market Association (SEMA) Show — literally. Twenty-two modified variations of five production models customized by some of the biggest names in the automotive aftermarket will be on display at the Las Vegas-based trade show, Nov. 5-8.

Customized versions of the Hyundai Tiburon, XG350, Sonata, Santa Fe and Elantra will be located in either the Hyundai exhibit, aftermarket vendor booths or in SEMA’s feature vehicle display area.
Hyundai will also be unveiling some other exciting products, but on a much smaller scale. On November 5, Hyundai will hold a press conference to unveil the all-new, Hot Wheels version of the Hyundai Pro Rally car — winner of six of the last seven SCCA manufacturer’s championships, including the 2002 championship, the Hyundai team clinched on October 20. Troy Lee, principal of Troy Lee Designs, who designed the graphics for the championship winning Tiburon, will sign the first series of 100 Hot Wheels Hyundai Pro Rally Tiburon models. Lee is perhaps best known for his work in customizing the racing helmets for many of the world’s fastest 2-wheel and 4-wheel professional racers in bicycle, motorcycle, and open wheel car racing. Individually signed and numbered Hot Wheels models are scheduled to be distributed to the working media at the press conference.

This year marks Hyundai’s third appearance as an exhibitor at the SEMA Show. Each year, the number of Hyundai custom display vehicles has increased and the modifications have become progressively more dramatic as an increasing number of aftermarket parts are available for both tuners and consumers. Hyundai officials attend the SEMA Show to further their understanding of the tuner market, and meet with suppliers interested in building components customers can use to modify their Hyundai vehicles.

“We’ve forged relationships with the most talented and respected suppliers and tuners in the aftermarket business, so that our customers can modify the appearance and performance of their Hyundai vehicles to suit their desires,” said David Ossenmacher, director of product strategy and planning at Hyundai Motor America. “Making our brand resonate with enthused consumers and with cutting edge aftermarket suppliers is a key part of our strategy to becoming a Tier One automotive brand in the United States.”

Hyundai’s value position of typically being priced thousands of dollars less than key competitors, allows their consumers to apply the money they saved on the purchase of a Hyundai to customize the vehicle to their tastes.

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