Pebble Beach, California – Hyundai has announced plans to launch its most premium luxury sedan in the U.S. next year. The company made the announcement at the annual Pebble Beach Concours d’Elegance classic car show.
Badged as the Equus in the Korean market, the car will be on display at the event during the week.
“We showed the car at the New York Auto Show earlier this year, and the response was fantastic,” said John Krafcik, president and CEO of Hyundai Motor America. “Since then, we’ve had a fleet travelling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we’ve decided to bring it to the U.S.”
The sedan, developed under the code name VI, launched this year in Korea. The Equus nameplate has been used on flagship models for ten years there, where it enjoys a reputation for quality and luxury.
The new sedan is built on Hyundai’s premium rear-wheel drive architecture, shared with the Genesis sedan and coupe. It will be sold in the U.S. beginning in late 2010.