Focus on visuals, enhanced functionality allow users to better compare Hyundai vehicles against competition

MARKHAM, Ont. – Hyundai Auto Canada Corp. today launched an all-new website at The new site was developed by Hyundai with an aim to lead the industry in both design and functionality.

“With Hyundai’s Fluidic Sculpture design philosophy now found across our vehicle line-up, we felt it was time to ramp-up the visual impact of our Canadian website to match the cars and trucks in dealer showrooms,” said Steve Kelleher, President and CEO of Hyundai Auto Canada Corp. “Not only that, we’ve enhanced and expanded the site’s content as well. Our vehicle comparison tool, for example, helps shoppers evaluate the differences between a Hyundai vehicle and any other model on the market. Of course, it will also highlight the advantages our products have over the competition.”

Further enhancements to the site include a complete 360-degree view inside-and-out of each model in every available colour, an enhanced tool to locate and get directions to the nearest dealer, comprehensive pricing pages, Canadian Black Book trade-in value estimator, and a dedicated look-and-feel for the company’s Equus full-size flagship luxury sedan. Hyundai Auto Canada is one of a handful of automotive companies that offer such a comprehensive list of consumer shopping tools.

Backing-up the new look, the company also moved hosting of the site to a decentralized server. The consumer advantage, with several servers spread across the country, is that Hyundai Auto Canada’s website will now deliver the fastest response time possible regardless of where the user is physically accessing the site. This was done to ensure the enhanced functionality of the site would deliver a quick, seamless experience.

The new site will complement two other supporting sites the company has launched in the last six months, including a mobile-and tablet-friendly site ( supporting all models and its premium car site ( for the Genesis and Equus luxury sedans.

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