Westlake Villae, California – The 2009 Hyundai Genesis has ranked highest in its initial sales performance among all-new or redesigned models, according to a new study by J.D. Power and Associates.
The 2009 Vehicle Launch Index quantifies how well new vehicles, including new entries to the market, and all-new or redesigned models, perform during the first eight months after launch. The study examines such critical factors as turn rate, vehicle revenue, dealer gross profit, incentive spend, credit quality and residual value, along with the key factors of vehicle quality and design based on J.D. Power’s Initial Quality Study and Automotive Performance, Execution and Layout (APEAL) Study. The launch index is designed to help automakers plan and execute successful vehicle launches in order to maximize revenue and profits, minimize incentive spending, and maintain high residual values during a model’s lifecycle.
The 2009 Hyundai Genesis scored 689 on a 1,000-point scale. It was followed by the 2009 Ford F-150 (673) and 2009 Volkswagen Tiguan (663).
J.D. Power forecasts that automakers will conduct 205 new-model launches in the U.S. between 2009 and 2012, and will invest approximately US$50 billion in the process. Of the 205 models, 80 will be new entries to the market, 52 will be all-new, and 73 will be major redesigns.