May 14, 2003
Hyundai Elantra ties with VW New Beetle to win owner satisfaction award
California – Auto Pacific, a California-based automotive market research and product consulting company, surveyed new vehicle owners to rank their level of satisfaction on a list of 41 attributes including seating, roominess, comfort, dealership experience and economic consideration. The final tabulation placed Elantra, Hyundai’s top-seller worldwide, in a tie with the Volkswagen Beetle and ahead of 21 other competitors in the compact car category.
“This Auto Pacific study is further proof that the quality of our vehicles is increasing every year,” said Steve Kelleher, President and CEO of Hyundai Auto Canada “Studies like this are placing Hyundai on the shopping list of consumers who may not have considered us in the past, and our increasing sales are a testament to this” he added.
In its summary Auto Pacific commented about Elantra, “Within its competitive set, Elantra underscores that continuing investment in keeping a product interesting and up-to-date yields commensurate rewards. Elantra gradually improves with each model year while many direct competitors are allowed to languish; with the result Elantra buyers are surprised and delighted at how good their new cars actually are.”