Toronto, Ontario – Hyundai Canada’s web site ranks highest among auto manufacturer web sites in satisfying Canadian new-vehicle shoppers, according to a new study by J.D. Power and Associates. The automaker improved dramatically from the 2008 study.
Now in its fourth year, the Canadian Manufacturer Web Site Evaluation Study examines Canadian web sites from the perspective of shoppers who intend to purchase a new vehicle within the next 12 months. The study looks at information/content, speed of page loading, ease of navigation, and appearance.
Hyundai ranked highest with a score of 834 on a 1,000-point scale, improving 109 points from 2008. The site performed particularly well in speed of page loading and ease of navigation. Toyota ranked a close second at 833, while Mazda was third with 829.
“Hyundai’s redesigned web site demonstrates the manufacturer’s keen focus on providing and enhancing those features that are of the greatest value to shoppers,” said Ryan Robinson, senior manager of automotive research at J.D. Power and Associates. “Making critical information, such as pricing and vehicle specifications, immediately accessible is more important than adding extra bells and whistles, like videos or simulated test drives, which can be useful but tend to slow down the speed at which the pages load.”