September 10 , 2002
Hyundai Auto Canada apologizes for horsepower error
Markham, Ontario – Hyundai Auto Canada (HAC) announced today that the horsepower ratings on some of its vehicles have been mistakenly reported in the company’s marketing materials. The ratings error involves a number of vehicle lines over a period of several years, with a weighted average overstatement of 3.6 horsepower.
“I am very regretful for these errors and for any concerns it raises among Hyundai customers,” said HAC President and CEO Steve Kelleher. “We are announcing these errors because we want our relationship with our customers, our dealers, and all our business partners to be open and honest. We are also offering our assurance that we are taking aggressive measures to prevent errors of this nature from happening again.”
Hyundai Auto Canada obtained the horsepower figures used in marketing materials from Hyundai Motor America. The errors occurred because Hyundai Motor America did not have an established procedure in place to verify that its preliminary horsepower figures matched the actual horsepower.
“As an expression of goodwill and an attempt to demonstrate how important Hyundai customers are to us, we are offering certain enhancements to those individuals whose model’s horsepower ratings were misstated by more than four percent,” said Kelleher. For the 2000 model year forward, we are offering a choice of three warranty-enhancement options or, for 1999 model year and earlier vehicles, a 3-year unlimited kilometre roadside assistance coverage,” he said.
The warranty enhancement options for 2000 model year forward include:
- Extending Roadside Assistance Benefit from 3 years/unlimited km to 6 years/unlimited km, or
- Extending New Vehicle Limited Warranty from 3 years/60,000 km to 4 years/80,000 km, or
- Extending Powertrain Limited Warranty from 5 years/100,000 km to 6 years/120,000 km
The owners or lessees of the identified vehicles will receive a letter from HAC over the course of the next few weeks detailing these options and providing information on how they can be activated. In the interim, customers can obtain information about these options by contacting a special toll-free consumer hotline at 1-800-673-3289 or contacting www.hyundaiupdate.ca.
To ensure against any future error, Hyundai Auto Canada, working with Hyundai Motor America, has established procedures to ensure that actual horsepower ratings for each engine are used in marketing materials. Prior to publication, materials will be approved by the Director of Engineering and Design Analysis to ensure numbers match correct horsepower ratings.
Hyundai Auto Canada, headquartered in Markham, Ontario, is a division of Hyundai Motor America of California. Hyundai cars and sport utility vehicles are distributed in Canada by Hyundai Auto Canada and are sold and serviced by more than 150 dealers nationwide.