March 1, 2005
Hummer H3 arrives in Europe
Geneva, Switzerland – General Motors will present the Hummer H3 at the Geneva Motor Show as its next step in making Hummer a global brand. Beginning with the European launch of the 2006 H3 in the second half of 2005, Hummer will undertake a series of marketing and product actions aimed at significantly expanding its international presence.
“With the strong appeal of our vehicles, and the all-new, midsize H3 on the horizon, we feel that international growth is the next logical step for Hummer,” said Hummer general manager Susan Docherty.
Initially, the H3 will be offered to all markets with a 3.5-litre inline five-cylinder engine. As part of its growth plan, Hummer will produce a global version with features and content specifically for markets outside North America, including a diesel engine. The brand is also completing a plan to establish an exclusive European distribution network.
In 2003, GM began licensing a small number of retailers to conduct sales and service for Hummer in Europe, the Middle East and Asia. Interest has grown quickly, even in countries where there had been little demand for full-size SUVs. Approximately 1,600 Hummer H2s were sold outside North America in 2004. In mid-2004, GM launched a venture with Russian manufacturer Avtotor to assemble H2s for exclusive use in that market.
H3 will be produced at GM’s Shreveport, Louisiana plant, in North American configuration only. Sales in North America begin in late spring. Outside North America, the 2006 H3 will initially be available through current Hummer international licensees in Europe, the Middle East and Asia.