July 11, 2007
Hummer.com ranks highest in usefulness from J.D. Power
Ford Fusion 999 racer. Click image to enlarge
Westlake Village, California – Hummer.com has earned the highest ranking among automotive manufacturer Web sites for usefulness in new-vehicle shopping, according to a new report by J.D. Power and Associates.
The semi-annual study measures the usefulness of Web sites, in four key areas of appearance, speed, navigation, and information/content. Hummer ranked highest with 870 points on a 1,000-point scale, a five-point improvement from the previous study in January 2007.
Following Hummer, in order, are Toyota, Jeep, Suzuki, Land Rover, Lexus and Kia. A broad range of manufacturers scored above the industry average. In the previous study, eight of nine sites that had undergone major redesigns declined in overall index scores; in the current study, all nine improved in overall index score. In particular, Mitsubishi improved by 38 points, after experiencing the largest index score decline in the last study. The study is based on evaluations from 10,865 new-vehicle shoppers between April and May 2007.