June 28, 2006
Hummer.com ranks #1 with vehicle buyers – J.D. Power
Westlake Village, California – Hummer.comis the most useful manufacturer Web site for new-vehicle shopping, according to the J.D. Power and Associates 2006 Manufacturer Web Site Evaluation Study – Wave 2, released on Tuesday.
The semi-annual study measures the usefulness of manufacturer Web sites during the new-vehicle shopping process. New-vehicle shoppers evaluate Web sites in four key areas: appearance, speed, navigation, and information/content.
Information/content, which includes vehicle features, specifications, images, equip and build tools, payment calculators and dealer locators, is the most important factor area to shoppers, accounting for 36 percent of the overall index score. Hummer.com ranks highest with an index score of 870 on a 1,000-point scale-a 12-point improvement from Wave 1 of the study, which was released in February, 2006.
“With nearly 300 different models to choose from, shoppers increasingly rely on the Internet to help match them with a vehicle that not only ideally fits their desired needs but also their image and budget,” said Sam Thanawalla, senior manager of digital marketing solutions at J.D. Power and Associates. “Hummer is an example of a site that has established, and continues to utilize, a logical and user-friendly site design and site architecture that connects with visitors. The increased use of vibrant images, demonstrative videos, diagrams and valuable vehicle specifications, as well as a state-of-the-art build tool, nicely articulate the capabilities and benefits of Hummer vehicles to shoppers.”
Hummer is followed in the rankings by Kia, Suzuki, Pontiac and Subaru, respectively. The 2006 Manufacturer Web Site Evaluation Study – Wave 2 is based on evaluations by 11,348 new-vehicle shoppers who indicated they would be in the market for a new vehicle within the next 24 months.